Monday, March 8, 2010
Monday, March 1, 2010
Unesco's Masterpieces of the Oral and Intangible Heritage of Humanity
Masterpieces of the Oral and Intangible Heritage of Humanity. (from Wikipedia)
"The idea for the project came from people concerned about Morocco’s Jeema’ el Fna Square in Marrakesh. The locality is known for its active concentration of traditional activities by storytellers, musicians and performers, but it was threatened by economic development pressures."
"The spectacle of Djemaa el Fna is repeated daily and each day it is different. Everything changes – voices, sounds, gestures, the public which sees, listens, smells, tastes, touches. The oral tradition is framed by one much vaster – that we can call intangible. The Square, as a physical space, shelters a rich oral and intangible tradition."
Juan Goytisolo, in a speech delivered at the opening meeting for the First Proclamation, 15 May 2001
HOW: "States Parties shall take the necessary measures to ensure the safeguarding of their intangible heritage; within the framework of their safeguarding activities they shall endeavour to ensure the widest possible participation of communities, groups and, where appropriate, individuals, that create, maintain and transmit such heritage, and to involve them actively in its management. They shall also endeavour to promote the function of this heritage in society and to ensure recognition of, respect for and enhancement of the intangible cultural heritage in society." (from UNESCO)
"The idea for the project came from people concerned about Morocco’s Jeema’ el Fna Square in Marrakesh. The locality is known for its active concentration of traditional activities by storytellers, musicians and performers, but it was threatened by economic development pressures."
"The spectacle of Djemaa el Fna is repeated daily and each day it is different. Everything changes – voices, sounds, gestures, the public which sees, listens, smells, tastes, touches. The oral tradition is framed by one much vaster – that we can call intangible. The Square, as a physical space, shelters a rich oral and intangible tradition."
Juan Goytisolo, in a speech delivered at the opening meeting for the First Proclamation, 15 May 2001
HOW: "States Parties shall take the necessary measures to ensure the safeguarding of their intangible heritage; within the framework of their safeguarding activities they shall endeavour to ensure the widest possible participation of communities, groups and, where appropriate, individuals, that create, maintain and transmit such heritage, and to involve them actively in its management. They shall also endeavour to promote the function of this heritage in society and to ensure recognition of, respect for and enhancement of the intangible cultural heritage in society." (from UNESCO)
Sunday, February 28, 2010
Brands are using social media to promote social causes and involve consumers.
The Pepsi Refresh Project is a (large scale) example of the path that brands will follow. The product is in the background. (The only element that can vaguely remind us of Pepsi soda is the word "Refresh"). Still, we do not see any Pepsi drink or anyone quenching their thirst with the popular beverage. Pepsi promotes human values instead of product value. The public has a saying as to what causes Pepsi will support. That way the brand is not limited to supporting a specific cause, but gives the opportunity for several issues to b addressed. Anyone and any NGO can propose a good cause and bit for an amount of funding from Pepsi. The final decision lies on the public. The website encourages anyone to vote for his favorite cause. The website offered the opportunity to eople or organizations who submitted their idea, to advertise it in Facebook.
Sunday, February 14, 2010
Tuesday, February 9, 2010
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