Can it be taken so much for granted and so much a part of our lives that it has become invisible?
Is the invisible brand a brand that doesn't "scream"?
Can it change its target group or products every year? (Bic Corporation today has diverse product line, from pens to shavers, and from hosiery to water sports equipment).
Or simple represent products in order to communicate an idea.
"What's next?" must be the consumers question on that brand.
Will the aspirational brand exist in the future? Is the aspiration factor keeping a brand alive?
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