"The coffeehouse chain is putting up new advertising posters in six major cities. To further spread its message, it is trying to harness the power of online social networking sites by challenging people to hunt for the posters on Tuesday and be the first to post a photo of one using Twitter."
The brand is becoming more interactive, and even more involved in the everyday lives of its followers. Because Starbucks is Starbucks, and coffee is just coffee, the coffee retailer is aiming at selling the whole Starbucks experience, elevating its beverages to a level above McDonalds and other high street coffee brands. The text filled ads give the impression that Starbucks is serious "has a lot to say"about coffee.
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