The Information Revolution and the New Consumer

With the Internet providing a mass amount of free information, there is a question on what the future of traditional media companies would be. If we can access online newspapers and magazines, an other information websites (like user generated content websites like Wikipedia) for free, why would we buy traditional print media and even books. Students are using less the library facilities available to them, in favor of the Internet, where free information is in abundance. This information revolution is also seen in the visual aspects of branding and advertising. All the information a consumer needs about a brand or a product is online. The website is undoubtedly the main information provider. A brands presence in print media, radio, television, outdoor branding etc., has to be purely connotative. It has to attract attention, and once this is gained, the customer candidate will collect all the information regarding the product or brand online.

HTC is a mobile device company that does exactly the same. The new TV ad focuses on attracting the public's attention through personalized features and common experiences people face when opting to use their mobile phones. All the information is on their website.