TheSis

The above brand new ads are examples of Microsoft's new approach to social branding. The company has opened a dialog with the its consumers. Windows current and potential users are invited to express their thoughts, ideas and comments about the products and services they use (in the specific case, Microsoft Windows). And that is not only a TV promise; in the Windows website, there is a live countdown of the postings that people are making through Twitter, Facebook and other online networking tools, grading and commenting about the new Windows 7 software.

In terms of design, the simple and overall clean aesthetics, in combination with the small sized logo on the top left side of the page, does not give an overpowering sense of branding. Furthermore, the page is constantly being filled up with "windows" of people's postings, an element that reminds tha viewer that "this is happening right now!!!".