Types of Branding

consumer / corporate / digital / organizations, cause related / global, cultural / branded environment.

Branding process:
- Strategy
- Concept
- Applications
- Implementation

The audience has to come face to face with a positive experience when coming face to face with the brands:
- Brand Identity
- Television presence
- Tagline
- Print ads
- Website
- Web banners
- Annual reports
- Radio
- Outdoor ads
- Viral marketing
- Unconventional advertising
- Direct marketing
- Branded environments
- Public relations
- Intranet
- Sponsorships
- Telemarketing
- Training manuals
- Promotions
- Sales force
- Publicity
- Buzz ("word of mouth")
- Signage
- E-mails
- Ephemera
- Events / happenings