The New Brand Experience

Brand design, creating brand identities, brand experiences and visually integrated campaigns are created by graphic designers, creative and branding companies, advertising agencies, interaction and motion design firms. But with the marketing world switching towards a more consumer based, open dialog with the companies, will brands consider to form groups of consumers so they would, consciously or subconsciously, form a branding experience. The brand target group becomes a fan club that not only inform other consumers to follow their brand, but advertise a unique attitude. Aspects of the above are seen today as well. Designers create a specific language style, visual context, even color palette. They deliver this mysterious brand package to the public, and let the brand grow through its fans.